30th IJCIEOM – International Joint Conference on Industrial Engineering and Operations Management



13:00 – 14:00 Registration

14:00 – 14:30 Open session

14:30 – 15:30 Teaching and Learning Lean Manufacturing for Different Generations – Guilherme Tortorella
Abstract: To present the results from a 3-year study on teaching and learning Lean Manufacturing for different generations, such as X, Y, and Z, and discuss the differences and commonalities.

15:30 – 16:00 Coffee break

16:00 – 17:00 SESSION I

09:00 – 10:00 SESSION II

10:00 – 10:30 Coffee break

10:30 – 11:30 Smart Approach for the Net-zero Logistics – Prof. Dr. Vasco Sanchez

11:30 – 12:30 SESSION III

12:30 – 14:00 Lunch

14:00 – 15:00 Implementation of Smart Manufacturing at the Factory in Bahia – Pirelli Tire Company – Leonardo Vieira Lund (Pirelli)

15:00 – 16:00 Session VII

16:00 – 16:30 Coffee break

16:30 – 17:30 SESSION IIIV

20:30 – Social Dinner

09:00 – 10:00 SESSION V

10:00 – 11:00 SESSION VI

11:00 – 11:30 Coffee break

11:30 – 12:30 Sustainable mobility: growth in sales of electrified vehicles in Brazil BYD Automotive Company – Henri Karam

12:30 – 13:00 Awards & Closing Session

13:00 – 14:00 – Lunch


Dr Vasco Sanchez Rodrigues is a Full Professor of Sustainable Supply Chain Management at Cardiff University. His research is innovative and cutting-edged and focuses on challenging areas such as NetZero and food waste prevention and mitigation. Vasco is an industry-led academic who has undertaken successful applied-research projects for leading companies from the retail, food and drinks, and logistics sectors from the UK, France, USA, Germany, South Africa, South Korea, Colombia, Chile, and Argentina. Furthermore, he has published over 40 publications in prime international academic journals and is leading several applied research projects that together have £4 million of external funding. Prior to join UK academia, Vasco spent six years working in Venezuela, Mexico, Colombia, and Brazil managing manufacturing operations and project improvement implementation in BIMBO Organisation, a leading bakery multinational, holding a range of supply chain-based senior management roles. Vasco is also leading the development of executive and professional training courses for organizations such as Ocado, among others.

Vasco Sanchez Rodrigues - Cardiff University

Guilherme Tortorella is Assistant Professor at the Department of Production and Systems Engineering at the Federal University of Santa Catarina and Senior Lecturer at the University of Melbourne. He holds a PhD in Production Engineering from the Federal University of Rio Grande do Sul – UFRGS., with post-doctoral internships at the University of Tennessee Knoxville, UTK and UFRGS. He holds a Master’s Degree in Production Engineering, Specialization in Business Management and Graduation in Mechanical Engineering from UFRGS. He has experience in the area of Production Systems, Industry 4.0, Lean Production and Quality Systems, having taught at UFRGS, ULBRA, PUCRS, UNOESC, FSG and ESADE as a guest professor. He has more than 200 articles published in journals, having already received awards from IEOM Society International for contributions in Lean Six Sigma and Emerald Publishing as Outstanding Reviewer. He has 12 years of experience in the automotive industry with international training experience in Mexico, England, USA and Uruguay. It belongs to the Laboratories of Productivity and Continuous Improvement and Simulation of Production Systems. He is leader of the CNPq research group entitled “Productivity and Continuous Improvement”.

Guilherme Tortorella - Federal University of Santa Catarina

Leonardo Lund is Head of the Industrial Engineering Department at the Pirelli Tire Company. He holds an MBA in Industrial Management from the Getúlio Vargas Foundation (FGV) and a Graduation in Economic Sciences from the State University of Feira de Santana (UEFS). He has experience in Continuous Improvement, Lean Six Sigma Black Belt, Process Kaizen Engineers, and Smart Manufacturing. He has 22 years of experience in the automotive industry at Pirelli Tire Company and other company, and International experience in USA and Mexico. He is also the leader in developing the Pirelli Manufacturing System (PMS) and Smart Manufacturing Office (SMO).

Leonardo Vieira Lund - Pirelli

Henri Karam is the Head of Public Relations at BYD Brasil Automotive Company. He holds a Degree in Journalism with a postgraduate degree in television journalism, communication, and media studies from the University of São Paulo (USP), and a postgraduate degree in editorial direction from the Higher School of Advertising and Marketing (ESPM/SP). He has experience at the main TV stations in the country as CNN Brasil, TV Globo, and Record TV. He has almost 20 years of experience in journalism at Bandeirantes Communications Group and as an international correspondent in China and South Africa. Currently, he is the PR Manager for BYD Brasil, the largest electric vehicle manufacturer in the world. BYD is a Greentech that develops cutting-edge technology in several areas and has a vital mission: to help reduce the planet’s temperature by 1 degree.

Henri Karam - BYD

By ABEPRO / ijcieom@abepro.org.br/